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All types
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
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cleansing foam
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PURCELL
A highly concentrated facial cream enriched with Pixcell Biom, containing 90% lactobacillus, delivers deep soothing benefits while helping strengthen the skin barrier.
By reinforcing the skin’s natural defense, it effectively calms irritated skin and protects against external stressors.
Formulated with a high concentration of two proprietary strains of lactic acid bacteria—providing 2 billion cells per mL—to support effective procollagen production.
Helps refine skin texture and promote a smooth, dewy-looking complexion.
Features a rich moisturizing texture that absorbs comfortably into the skin.
Free from harmful ingredients and suitable for acne-prone skin.




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A highly concentrated facial cream enriched with Pixcell Biom, containing 90% lactobacillus, delivers deep soothing benefits while helping strengthen the skin barrier.
By reinforcing the skin’s natural defense, it effectively calms irritated skin and protects against external stressors.
Formulated with a high concentration of two proprietary strains of lactic acid bacteria—providing 2 billion cells per mL—to support effective procollagen production.
Helps refine skin texture and promote a smooth, dewy-looking complexion.
Features a rich moisturizing texture that absorbs comfortably into the skin.
Free from harmful ingredients and suitable for acne-prone skin.




1. After using ampoule or serum, apply a moderate amount on the entire skin and gently dab to aid absorption.
2. It is recommended to mix a few drop of Pixcell Biom 2Billion/mL concentrate to the cream to offer extra moisturizing effect.
Water, Dipropylene Glycol, Glycerin, Bifida Ferment Lysate, Lactobacillus Ferment Lysate, Lactococcus Ferment Lysate, Pichia Ferment Lysate Filtrate, Saccharomyces Ferment Lysate Filtrate,Butylene Glycol, Caprylic/Capric Triglyceride, Dimethicone, Limnanthes Alba (Meadowfoam) Seed Oil, Niacinamide, 1,2-Hexanediol,Behenyl Alcohol, Pentylene Glycol, Ethylhexyl Palmitate, Triethylhexanoin, Cetearyl Alcohol, Cetearyl Olivate, Panthenol, Madecassoside, Asiaticoside, Centella Asiatica Leaf Extract., Tocopherol, Glucose, Fructooligosaccharides, Fructose,Theobroma Grandiflorum Seed Butter, Chlorella Vulgaris Extract, Glycine Soja (Soybean) Seed Extract, Sorbitan Olivate,Squalane,Ceteth-20, Cetearyl Glucoside, Glyceryl Stearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Palmitic Acid, stearic Acid, Tromethamine, Ethylhexylglycerin, Adenosine, Sodium Phytate, Octanediol, Palmitoyl Tripeptide-5, Carbomer
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
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