Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
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moev
Nourishing Protein Complex
Packed with 50 proteins and amino acids to gently nourish both your scalp and hair, keeping them healthy and vibrant.
Annuca Power for Healthy Hair
Moev’s exclusive Annuca formula (8,000ppm) with Annurca apple extract, 22 amino acids, and biotin helps strengthen your hair while soothing your scalp.
We use 100% naturally derived surfactants, free from harsh chemical sulfates, for a gentle and skin-friendly formula.
Mildly Acidic Formula for Smooth Hair
Its low pH formula helps maintain the scalp’s natural balance and smooths hair texture, leaving your locks soft and manageable.
Root-Strengthening Synergy
Brewer’s yeast extract and caffeine combine to reinforce hair roots, supporting stronger, fuller hair growth from the scalp.
Plant-Based Hydration
Infused with 5 natural plant oils to deeply moisturize and nourish your scalp, this treatment is perfect for keeping your hair smooth and your scalp refreshed.
About Package
We care about the environment, so our product packaging is made with kraft paper.
You might sometimes notice what looks like dust on the surface, but please rest assured it’s just natural paper residue.
Thank you for your kind understanding!





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Nourishing Protein Complex
Packed with 50 proteins and amino acids to gently nourish both your scalp and hair, keeping them healthy and vibrant.
Annuca Power for Healthy Hair
Moev’s exclusive Annuca formula (8,000ppm) with Annurca apple extract, 22 amino acids, and biotin helps strengthen your hair while soothing your scalp.
We use 100% naturally derived surfactants, free from harsh chemical sulfates, for a gentle and skin-friendly formula.
Mildly Acidic Formula for Smooth Hair
Its low pH formula helps maintain the scalp’s natural balance and smooths hair texture, leaving your locks soft and manageable.
Root-Strengthening Synergy
Brewer’s yeast extract and caffeine combine to reinforce hair roots, supporting stronger, fuller hair growth from the scalp.
Plant-Based Hydration
Infused with 5 natural plant oils to deeply moisturize and nourish your scalp, this treatment is perfect for keeping your hair smooth and your scalp refreshed.
About Package
We care about the environment, so our product packaging is made with kraft paper.
You might sometimes notice what looks like dust on the surface, but please rest assured it’s just natural paper residue.
Thank you for your kind understanding!





Apply evenly to clean, damp hair, leave on for a few minutes, then rinse thoroughly.
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
