• GLOSSY SHINE FINISH: Achieve a Radiant, High-shine Look with Our Lip Tint, Leaving Your Lips Dazzling with Glossy and a Shine Finish
• NON-STICKY LIP GLOSS TINT: Our Non-sticky Formula Glides Smoothly onto Your Lips, Providing Intense Shine and Color without Any Uncomfortable Tackiness
• LONG LASTING HYDRO LIP CARE: Experience Long-lasting Hydration and Care with Our Lip Tint, Enriched with Bouncy Oil to Keep Your Lips Soft and Supple Throughout the Day
• EASY TO APPLY: Our Lip Tint, Featuring a Convenient Diamond-shaped Tip and Flocking Texture, Effortlessly Adds a Glow to Your Lips, Coating Them in Detail and Creating a Balanced, Glowy Look
• CLEAN VEGAN BEAUTY: No Animal Derived Ingredients & Reusable Bottle, Certified by Korean Agency of Vegan Certifications and Services

- Panthensoside Contained to Calm Skin : Panthenol(Strengthens skin barrier and soothes dry skin) + Madecassoside (Soothes irritated skin and protects skin from external stimuli)
- Advanced Cica Contained : Intensive soothing care with centella asiatica flower/leaf/stem extract, green tea extract, allantoin, and beta-glucan
- Special Moisturizing Care with Dual Hyaluronic Acid! Moisturizing Ingredients 94.8% : Dual hyaluronic acid adds moisture to both the surface and inner layers of the skin Water-based formula with quick absorption hydrates dry skin
- pH Balanced Formula : pH Balanced formula for healthier and more hydrated skin
- 10 Ingredients Callouts : Clean ingredients free of 10 additives(Free of animal-derived ingredients, mineral oil, polyacrylamide, imidazolinyl urea, triethanolamine, synthetic pigment, silicone oil, paraben, fragrance, PEG)

The Iconic Moistfull Collagen line is back with a renewed look and an upgraded fragrance-free formula, now suitable even for sensitive skin!

MOISTURIZING ESSENCE that hydrates skin with 513,700ppm of Super Collagen Water??s small-sized particles.

The small particles of the Super Collagen water(Hydrolyzed Collagen) in the Moistfull Essence keeps skin full of firming moisture and feeling bouncy for long hours. Soft, fast-absorbing and non-sticky texture

• MOISTURIZING ESSENCE that hydrates skin with 513,700ppm of Super Collagen Water’s small-sized particles
• LONG-LASTING: The small particles of the Super Collagen water(Hydrolyzed Collagen) in the Moistfull Essence keeps skin full of firming moisture and feeling bouncy for long hours
• WHITE AND TRANSPARENT ESSENCE TEXTURE: Soft, fast-absorbing and non-sticky texture
• INGREDIENT CALLOUTS: Free of Mineral oil, Polyacrylamide, Imidazolidinyl, urea, Triethanolamine, Tar color and PEG surfactant
• CLINICALLY TESTED: skin irritation test completed

Instant GLASS SKIN: Transform your skin to GLASS SKIN instantly by Korea #1 Primer for Face and Body. It reflects light to create a stunning, naturally glowing water-glow aura that makes your skin look refreshed and luminous. Clean Girl Aura: Say goodbye to dull, lifeless skin. Our volumer adheres perfectly to your skin, providing a GLASS SKIN, smooth and sleek finish that enhances your foundation or cushion for a radiant, polished look. Ultimate Hydration and Nourishment: Experience deep hydration with our unique blend of low-molecular hyaluronic acid, argan oil, and avocado oil. *NOT Recommended for Oily Skin Versatile Makeup Enhancer: It boosts your skin's moisture and glow, making it a must-have for achieving that coveted dewy finish popular in Korean beauty trends. Essence of Korean Makeup: Embrace the timeless beauty of Korean makeup. This cream captures the essence of K-beauty, delivering radiant, dewy skin that stands out. Perfect for achieving the flawless, natural glow.

• A soft and effortless pink tint that wraps the lips in a smooth, velvety touch. The color holds beautifully throughout the day and rarely needs a touch-up unless you’ve had a meal. Perfect for anyone looking for an easy, everyday lip color that stays fresh with little effort.

• GLOWING & NATURAL: Special Powder Reflects Light in Various Angles and Presents a Soft Focus Effect to Give a Lovely Makeup Look
• LONG LASTING: Sebum Control Powder Keeps the Color to Remain Clear and Last Long
• EASY APPLICATION: Lovely Puffy Cushion is Included in Every Color for More Comfortable Usage
• HOW TO USE: Take an Adequate Amount with the Built in Puff to Lightly Tap on to the Cheeks
• TIP: Use the Brush for a Better Application and Use the Wider Side of the Brush to Tap on the Cheeks

• Natural Glossy Black Tint for Defined Eyes: This Korean mascara features a unique black gel tint that not only darkens but also glosses your lashes, giving a natural yet noticeable enhancement.
• Long Lasting Curl with No Smudge: Say goodbye to flat, lifeless lashes. Our strong curl system delivers long-lasting, eye-opening results without the dreaded midday droop. This mascara locks in the curl, holding your lashes in the perfect shape throughout the day.
• Effortlessly Achieve Powerful, Curl-Fixed Lashes: Designed to give you gorgeously curled lashes that stay put long time. Strong curl microcoated technology ensures no smudging or drooping, providing a robust hold.
• Boosts Volume and Water-Resistance: Apply our Black Tint Mascara to enhance the volume and effectiveness of your regular mascara. It boosts your mascara's volume and improves water resistance, ensuring your look withstands the elements.
• Experience Premium Korean Beauty Innovation: Choose ETUDE to enjoy the height of K-beauty excellence. This product promises high-quality performance and luxurious results, making your makeup routine more sophisticated.

• Panthensoside Contained to Calm Skin: Panthenol (Strengthens skin barrier and soothes dry skin) +Madecassoside (Soothes irritated skin and protects skin from external stimuli) *Ingredient-specific efficacy
• pH Balanced Formula: pH Balanced formula for healthier and more hydrated skin
• 92.2% Moisturizing Ingredients: Deeply moisturizing formula that is 92.2% made up of moisturizing ingredients. Refreshing water formula with quick absorption that replenishes moisture to dry skin.
• 10 Free, Clean Formula: Clean ingredients free of 10 additives. (Free of animal-derived ingredients, mineral oil, synthetic pigment, fragrance, polyacrylamide, silicone oil, imidazolidinyl urea, triethanolmine, PEG, paraben)

Heart Pop Blusher
As if dyed in watercolor, blush that shines brightly like natural light

- Lovely Heart-Shaped Design
Blush with a minimal heart-shaped design to easily fit in your pouch

- Soft Colors with a Fresh Glow
Baked type blush with clear color payoff and sheer glow to enhance your natural flush

- Shades Inspired by Personal Colors
Colors based on various skin undertones to easily match with other makeup items to complete a full makeup look

Hydrating Makeup Remover Oil & Water Cleanser

A dual-phase (oil + water) makeup remover specially formulated to dissolve stubborn waterproof mascara and long-wear lip products effortlessly. It uses fermented grain extracts to gently lift off makeup while leaving skin feeling cleansed, refreshed, and hydrated without any greasy residue. Dermatologically and eye-irritation tested, it's designed to be gentle on delicate areas like the eyes and lips.

• Grain Fermentation Complex for Moisture: Formulated with soybean, barley, and rice extracts to keep skin hydrated and nourished after cleansing.
• One-Shot Deep Cleansing: Effectively removes makeup, dirt, and impurities from pores with a single wash, leaving skin refreshed and clean.
• Dense Microbubble Foam: Rich and resilient foam provides a deep cleanse while being gentle on the skin, minimizing friction and irritation.
• Gentle & Nourishing Formula: Free from animal-derived ingredients, sulfate surfactants, and tar colorants, making it suitable for sensitive skin.
• Soft and Smooth Finish: Leaves a pleasant, soft, and moisturized feel after cleansing without dryness or tightness.