Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
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Beauty of Joseon
* The free gift isn’t showing in the cart because it’s bundled as a set.
The loss of protein, which provides elasticity to our skin's dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.
From the outset, ginseng was our chosen base ingredient for this serum, as it's backed by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content.
We were keen on integrating Vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our primary challenge was to balance ingredient stability while minimizing skin irritation. Hence, we incorporated 2% (active ingredient 0.02%) of liposome-stabilized retinal in our formula, allowing customers to experience retinal's effects firsthand.
Ginseng root extract 10%
In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.
The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.
Retinal Liposome 2%
Retinal is a vitamin A derivative and has long been used throughout skincare history to improve wrinkles.
When vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -> retinal -> retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.
We used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.
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* The free gift isn’t showing in the cart because it’s bundled as a set.
The loss of protein, which provides elasticity to our skin's dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.
From the outset, ginseng was our chosen base ingredient for this serum, as it's backed by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content.
We were keen on integrating Vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our primary challenge was to balance ingredient stability while minimizing skin irritation. Hence, we incorporated 2% (active ingredient 0.02%) of liposome-stabilized retinal in our formula, allowing customers to experience retinal's effects firsthand.
Ginseng root extract 10%
In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.
The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.
Retinal Liposome 2%
Retinal is a vitamin A derivative and has long been used throughout skincare history to improve wrinkles.
When vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -> retinal -> retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.
We used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.
After smoothing out the skin’s texture with toner, pump the serum 1-2 times and apply it around the eyes or the entire face.
Water, panax ginseng root extract, glycerin, dipropylene glycol, caprylic/caprictriglyceride, 1,2-hexanediol, pentaerythrityl tetraethylhexanoate, niacinamide, butyleneglycol dicaprylate/dicaprate, cetearyl alcohol, sorbitan olivate, cetearyl olivate,butylene glycol, hydrogenated lecithin, tromethamine, carbomer, glyceryl stearate,macadamia ternifolia seed oil, adenosine, theobroma cacao (cocoa) extract, dextrin,cholesterol, polyglyceryl-10 oleate, retinal, brassica campestris (rapeseed) sterols,phytosteryl/behenyl/octyldodecyl lauroyl glutamate, silica, sodium hyaluronate,tocopherol, aluminum/magnesium hydroxide stearate, potassium cetyl phosphate,pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ceramide np, palmitoyltripeptide-5, disodium edta, ethylhexylglycerin
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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it makes a massive difference after constant use!
I finished 2 tubes of this eye cream already. It doesnt irritate or make my skin sensitive like some other brands ive tried
I used this religiously every night after my face wash and routine…… it did help big time with my darkness around my eye. Trust the process it might not be right away but you will see result in about 2 month time ….you need a small amount so one tube can last your over 3 month
I have seen changes in 3rd week
Works well.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
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Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
