Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
All types
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
diffuser
essence
eye brow
eye cream
eye patch
eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
food
foundation
free
hair ampoule
hair essence/oil
hair mask
hair spray
hair treatment
hand/foot care
highlighter/contour
lip balm
lip essence/oil
lip gloss
lip mask
lip plumper
lip stick
lip tint
lotion
makeup remover
mascara
mist
modeling mask
multi balm/balm stick
neck care
nose mask
patch
peeling gel
peeling pad
powder
primer
serum
set
shampoo
sheet mask
sleeping/wrapping mask
spot treatment
sun cushion
sun stick
sunscreen
tone-up sunscreen
toner
toner pad
tool & accesaries
wash off mask
haruharu wonder
A lightweight, nutrient-rich moisturizing cream that nourishes skin like a superfood.
This smoothing cream helps improve skin tone, texture, and firmness while delivering long-lasting hydration throughout the day, leaving skin healthy-looking and revitalized.
Powered by potent antioxidants from fermented black rice and bamboo shoot bark extracts, this formula helps protect skin from environmental stress while supporting a brighter, more resilient complexion.
Blended with Safflower Oil and Evening Primrose Oil, the cream deeply nourishes the skin, helping maintain softness, elasticity, and a comfortable moisture balance.
Helps minimize the appearance of uneven skin tone while supporting optimal pH balance, leaving skin with a smooth, satin-like finish without heaviness or greasiness.
With its lightweight, fast-absorbing texture, this cream is ideal for daily use, delivering continuous hydration and nourishment for smooth, radiant skin.






We use cookies and similar technologies to provide the best experience on our website.
A lightweight, nutrient-rich moisturizing cream that nourishes skin like a superfood.
This smoothing cream helps improve skin tone, texture, and firmness while delivering long-lasting hydration throughout the day, leaving skin healthy-looking and revitalized.
Powered by potent antioxidants from fermented black rice and bamboo shoot bark extracts, this formula helps protect skin from environmental stress while supporting a brighter, more resilient complexion.
Blended with Safflower Oil and Evening Primrose Oil, the cream deeply nourishes the skin, helping maintain softness, elasticity, and a comfortable moisture balance.
Helps minimize the appearance of uneven skin tone while supporting optimal pH balance, leaving skin with a smooth, satin-like finish without heaviness or greasiness.
With its lightweight, fast-absorbing texture, this cream is ideal for daily use, delivering continuous hydration and nourishment for smooth, radiant skin.






Morning and night, apply cream to cleansed, toned skin. For optimal texture improvement, use after our toner.
Fermented Black Rice extract, Fermented bamboo shoot bark extract, Hyaluronic Acid, Safflower Oil, Oenothera Biennis (Evening Primrose) Oil
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
Pay with
Your transaction is protected with advanced security measures to keep your information confidential
Share
Be the first to know about new collections and exclusive offers.
WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
