Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
All types
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
diffuser
essence
eye brow
eye cream
eye patch
eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
food
foundation
free
hair ampoule
hair essence/oil
hair mask
hair spray
hair treatment
hand/foot care
highlighter/contour
lip balm
lip essence/oil
lip gloss
lip mask
lip plumper
lip stick
lip tint
lotion
makeup remover
mascara
mist
modeling mask
multi balm/balm stick
neck care
nose mask
patch
peeling gel
peeling pad
powder
primer
serum
set
shampoo
sheet mask
sleeping/wrapping mask
spot treatment
sun cushion
sun stick
sunscreen
tone-up sunscreen
toner
toner pad
tool & accesaries
wash off mask
Anua
Korean Glass Skin Formula
Powered by a high-performance trio of 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin, this serum targets dullness and enlarged pores to help reveal a clearer, more luminous complexion.
Gentle Yet Effective for Everyday Use
Infused with ceramides and hyaluronic acid to help protect a compromised skin barrier while soothing and hydrating the skin. Gentle enough for daily use, morning and night.
Lightweight Texture with Nature-Driven Pink Hue
Features a non-greasy, watery lightweight texture that absorbs quickly. The naturally inspired pink tone blends seamlessly into your routine, leaving skin fresh and comfortable.
We use cookies and similar technologies to provide the best experience on our website.
Korean Glass Skin Formula
Powered by a high-performance trio of 10% Niacinamide, 4% Tranexamic Acid, and 2% Arbutin, this serum targets dullness and enlarged pores to help reveal a clearer, more luminous complexion.
Gentle Yet Effective for Everyday Use
Infused with ceramides and hyaluronic acid to help protect a compromised skin barrier while soothing and hydrating the skin. Gentle enough for daily use, morning and night.
Lightweight Texture with Nature-Driven Pink Hue
Features a non-greasy, watery lightweight texture that absorbs quickly. The naturally inspired pink tone blends seamlessly into your routine, leaving skin fresh and comfortable.
Apply a few drops to affected areas and gently pat in with your fingertips. Gradually increase the usage as needed. Use morning and night before applying oils or moisturizers. When used during the day, be sure to use with SPF 30 or higher.
Water, Glycerin, Niacinamide, Tranexamic Acid, Butylene Glycol, Diethoxyethyl Succinate, 1,2-Hexanediol, Arbutin, Sodium Hyaluronate, Alpha-Arbutin, Coccinia Indica Fruit Extract, Eclipta Prostrata Extract, Macadamia Integrifolia Seed Oil, Olea Europaea (Olive) Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Vitis Vinifera (Grape) Seed Oil, Theobroma Cacao (Cocoa) Extract, Hydrolyzed Hyaluronic Acid, Chamaecyparis Obtusa Leaf Extract, Prunus Persica (Peach) Flower Extract, Camellia Sinensis Seed Oil, Yeast Ferment Extract, Centella Asiatica Extract, Artemisia Princeps Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Hyaluronic Acid, Pentylene Glycol, Betaine Salicylate, Sucrose Palmitate, Hydrogenated Lecithin, Gellan Gum, Sodium Phytate, Cellulose, Caprylic/Capric Triglyceride, Panthenol, Cyanocobalamin, Polyglutamic Acid, 3-O-Ethyl Ascorbic Acid, Ceramide NP, Dextrin, Asiaticoside, Madecassic Acid, Asiatic Acid, Dimethylsilanol Hyaluronate, Hydrolyzed Sodium Hyaluronate, Potassium Hyaluronate, Hydroxypropyltrimonium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate Dimethylsilanol, Sodium Acetylated Hyaluronate, Xanthan Gum
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
Pay with
Your transaction is protected with advanced security measures to keep your information confidential
Share
Be the first to know about new collections and exclusive offers.
WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
