Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
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Purito Seoul
A brightening serum formulated with Vitamin C solution and Hyaluronic Acid, along with naturally derived ingredients, to help improve the appearance of wrinkles and fine lines.
Helps brighten dull-looking skin and promote a more radiant, even-looking complexion.
Supports the appearance of smoother skin, helping reduce the look of dark circles and acne scars.
Enriched with Vitamin E, Ginseng Root Extract, and Curcuma Longa Root Extract to help improve skin elasticity and minimize the appearance of wrinkles.
Free from parabens, ethanol, surfactants, artificial colorants and fragrances, triethanolamine, phthalein, triclosan, petrochemicals, and benzoyl peroxide.
Formulated with natural fading-protecting agents to help prevent rapid oxidation. Packaged in a dark brown bottle to provide maximum protection from sunlight and enhance overall formula stability.










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A brightening serum formulated with Vitamin C solution and Hyaluronic Acid, along with naturally derived ingredients, to help improve the appearance of wrinkles and fine lines.
Helps brighten dull-looking skin and promote a more radiant, even-looking complexion.
Supports the appearance of smoother skin, helping reduce the look of dark circles and acne scars.
Enriched with Vitamin E, Ginseng Root Extract, and Curcuma Longa Root Extract to help improve skin elasticity and minimize the appearance of wrinkles.
Free from parabens, ethanol, surfactants, artificial colorants and fragrances, triethanolamine, phthalein, triclosan, petrochemicals, and benzoyl peroxide.
Formulated with natural fading-protecting agents to help prevent rapid oxidation. Packaged in a dark brown bottle to provide maximum protection from sunlight and enhance overall formula stability.










Apply an appropriate amount evenly to the entire face.
Bambusa Vulgaris Water(76.23%), Pentylene Glycol , Ascorbic Acid(5%), Butylene Glycol, 1,2-Hexanediol, Niacinamide, Water, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium EDTA, Glutathione, Adenosine
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
