Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
⚡Fast US Shipping
🏅100% Authentic Products
🎁200+ K-Beauty Brands
🚚Free Shipping $35+
All types
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
diffuser
essence
eye brow
eye cream
eye patch
eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
food
foundation
free
hair ampoule
hair essence/oil
hair mask
hair spray
hair treatment
hand/foot care
highlighter/contour
lip balm
lip essence/oil
lip gloss
lip mask
lip plumper
lip stick
lip tint
lotion
makeup remover
mascara
mist
modeling mask
multi balm/balm stick
neck care
nose mask
patch
peeling gel
peeling pad
powder
primer
serum
set
shampoo
sheet mask
sleeping/wrapping mask
spot treatment
sun cushion
sun stick
sunscreen
tone-up sunscreen
toner
toner pad
tool & accesaries
wash off mask
ETUDE
$15.99
Unit price / perCurl Fix Mascara
Curling mascara that applies neatly, one by one
- 24 Hour Lasting Curling
Tested right after / 12 hours after / 24 hours after application
Test results increased to a significant level
- Lightweight Lash Curling
No more droopy lashes!
More natural & lightweight formula suitable for even under lashes!
- Water Proof & Smudge Proof Test Completed!
Satisfaction Rate After 24 Hours
* 96% Lashes Stay Curled!
* 96% No Smudging!
* 96% No Flaking!
We use cookies and similar technologies to provide the best experience on our website.
$15.99
Unit price / perCurl Fix Mascara
Curling mascara that applies neatly, one by one
- 24 Hour Lasting Curling
Tested right after / 12 hours after / 24 hours after application
Test results increased to a significant level
- Lightweight Lash Curling
No more droopy lashes!
More natural & lightweight formula suitable for even under lashes!
- Water Proof & Smudge Proof Test Completed!
Satisfaction Rate After 24 Hours
* 96% Lashes Stay Curled!
* 96% No Smudging!
* 96% No Flaking!
Curl your lashes first then sweep the brush over your lashes, making sure to catch each and every lash.
For external use only. Always patch test. Discontinue use if you feel any discomfort. Follow additional instructions on packaging. Individual results may vary.
#01 Black :
ISODODECANE, TRIMETHYLSILOXYSILICATE, CERESIN, DEXTRIN PALMITATE/ETHYLHEXANOATE, TALC, BUTYL ACRYLATE/HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, MICROCRYSTALLINE WAX / CERA MICROCRISTALLINA / CIRE MICROCRISTALLINE, IRON OXIDES (CI 77499), DISTEARDIMONIUM HECTORITE, POLYPROPYLSILSESQUIOXANE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, TRIETHOXYCAPRYLYLSILANE, BHT
#02 Brown :
ISODODECANE, TRIMETHYLSILOXYSILICATE, CERESIN, DEXTRIN PALMITATE/ETHYLHEXANOATE, TALC, BUTYL ACRYLATE/HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, MICROCRYSTALLINE WAX / CERA MICROCRISTALLINA / CIRE MICROCRISTALLINE, DISTEARDIMONIUM HECTORITE, IRON OXIDES (CI 77499), IRON OXIDES (CI 77491), POLYPROPYLSILSESQUIOXANE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77492), TRIETHOXYCAPRYLYLSILANE, BHT
#02 Gray Brown :
SODODECANE, TRIMETHYLSILOXYSILICATE, CERESIN, DEXTRIN PALMITATE/ETHYLHEXANOATE, TALC, ISOBUTYLMETHACRYLATE/BIS-HYDROXYPROPYL DIMETHICONE ACRYLATE COPOLYMER, MICROCRYSTALLINE WAX / CERA MICROCRISTALLINA / CIRE MICROCRISTALLINE, DISTEARDIMONIUM HECTORITE, IRON OXIDES (CI 77499), POLYPROPYLSILSESQUIOXANE, PROPYLENE CARBONATE, HYDROGENATED POLYISOBUTENE, IRON OXIDES (CI 77492), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), TRIETHOXYCAPRYLYLSILANE, ALUMINUM HYDROXIDE, BHT
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
Pay with
Your transaction is protected with advanced security measures to keep your information confidential
Share
$15.99
Unit price / perDoesn’t smudge or flake on my monolids. It holds a curl pretty well! I use the shiseido lash curler, and sometimes the etude dr. mascara fixer. Remove this using micellar water or the kiss me heroine mascara remover.
best mascara i’ve found. love it so much
Love this mascara that’s natural, lasts all day, and does not clump.
Love how it keeps my curl
Be the first to know about new collections and exclusive offers.
WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
