Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
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- Defined, Fuller-Looking Lashes with Multi-Peptides: Powered by a multi-peptide complex, this formula helps strengthen and condition lashes while reducing the look of breakage-leaving lashes looking more defined and fuller.
- Lightweight, Primer-Like Finish: A fast-absorbing, non-sticky formula that smooths and lightly coats lashes, helping mascara apply more evenly and last longer.
- Gentle, Low-Irritation Daily Eye Care: Made with just 17 essential ingredients, this minimal formula is carefully designed for the delicate eye area-providing a gently, comfortable daily care experience.
✔︎ Skin irritation tested
✔︎Eye irritation tested
✔︎Eye Vegan








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- Defined, Fuller-Looking Lashes with Multi-Peptides: Powered by a multi-peptide complex, this formula helps strengthen and condition lashes while reducing the look of breakage-leaving lashes looking more defined and fuller.
- Lightweight, Primer-Like Finish: A fast-absorbing, non-sticky formula that smooths and lightly coats lashes, helping mascara apply more evenly and last longer.
- Gentle, Low-Irritation Daily Eye Care: Made with just 17 essential ingredients, this minimal formula is carefully designed for the delicate eye area-providing a gently, comfortable daily care experience.
✔︎ Skin irritation tested
✔︎Eye irritation tested
✔︎Eye Vegan








✔︎Multi-Use Care
Lashes + Brows + Hairline
✔︎Simple 3-Step Routine
Step 1. Glide the ball-tip along lash lines
Step 2. Brush from root to tip for full coating
Step 3. Apply to brows or hairline as needed
Water, Butylene Glycol, 1,2-Hexanediol, Sodium Hyaluronate, Red Clover Flower Extract, Pentylene Glycol, Hydroxyethylcellulose, Propanediol, Tromethamine, Glycerin, Ethylhexylglycerin, Sodium Phytate, Panthenol, Dextrin, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, Tocopherol, Carbomer
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
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Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
