Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
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Benton
Serum-Infused Lash Definition
Achieve naturally defined, vibrant eyes with a nourishing lash serum—not mascara.
Color & Volume Care
Delivers defined color and volume while caring for lashes.
Smudge-Resistant, Easy Cleansing
Stays neat without smudging and removes easily with cleansing.
Nourishing & Protective Formula
Specially formulated to nourish and protect eyelash hair.
Gentle, Irritation-Free Care
Safe for sensitive eyes with no stinging or irritation.
2-Way Precision Brush
Designed for neat, precise application from root to tip.








































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Serum-Infused Lash Definition
Achieve naturally defined, vibrant eyes with a nourishing lash serum—not mascara.
Color & Volume Care
Delivers defined color and volume while caring for lashes.
Smudge-Resistant, Easy Cleansing
Stays neat without smudging and removes easily with cleansing.
Nourishing & Protective Formula
Specially formulated to nourish and protect eyelash hair.
Gentle, Irritation-Free Care
Safe for sensitive eyes with no stinging or irritation.
2-Way Precision Brush
Designed for neat, precise application from root to tip.








































1. Adjust the amount of content on the brush.
2. Gently sweep the brush from the roots of the eyelashes to the tips and let it dry thoroughly.
3. Reapply as needed after drying.
Water, Pullulan, Butylene Glycol, VP/VA Copolymer, Saccharomyces Cerevisiae Extract, 1,2-Hexanediol, Iron Oxides (CI 77499), Pentylene Glycol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Lepidium Meyenii Root Extract, Glycine Soja (Soybean) Seed Extract, Hydrolyzed Soy Protein, Avena Sativa (Oat) Kernel Extract, Glycine Soja (Soybean) Seed Extract, Panthenol, Xylitylglucoside, Xylitol, Anhydroxylitol, Camellia Sinensis Leaf Extract, Perilla Ocymoides Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Houttuynia Cordata Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glycerin, Propanediol, Citric Acid, Maltodextrin, Sodium Phytate, Glycine, Biotin, Serine, Glutamic Acid, Aspartic Acid, Leucine, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Threonine, Valine, Isoleucine, Histidine, Octanediol, Cystine, Methionine, Allantoin, Niacinamide, Tromethamine, Ethylhexylglycerin, Beta-Glucan, Biotinoyl Tripeptide-1, Copper Tripeptide-1, Acetyl Hexapeptide-8
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Absolutely LOVE this mascara! Best mascara I’ve ever used in my life. Buying more.
Feels great but I haven’t noticed any change to my skin.
Amazing product. Lathers well and you only need a tiny bit. My skin feels great after I use it.
