Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
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All types
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
diffuser
essence
eye brow
eye cream
eye patch
eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
food
foundation
free
hair ampoule
hair essence/oil
hair mask
hair spray
hair treatment
hand/foot care
highlighter/contour
lip balm
lip essence/oil
lip gloss
lip mask
lip plumper
lip stick
lip tint
lotion
makeup remover
mascara
mist
modeling mask
multi balm/balm stick
neck care
nose mask
patch
peeling gel
peeling pad
powder
primer
serum
set
shampoo
sheet mask
sleeping/wrapping mask
spot treatment
sun cushion
sun stick
sunscreen
tone-up sunscreen
toner
toner pad
tool & accesaries
wash off mask
ETUDE
Point 1. No Dry Lips! No Stickiness!
Go-to glowy lip stain that coats lips with a comfortable glassy finish
Point 2. Moisturizing Lip Stain with Nurturing Shine
Contains more than 30% of moisturizing ingredients & oil for vibrant lips
Point 3. Juicy Translucent Colors
Layerable juicy colors that flatter the skin tone
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Point 1. No Dry Lips! No Stickiness!
Go-to glowy lip stain that coats lips with a comfortable glassy finish
Point 2. Moisturizing Lip Stain with Nurturing Shine
Contains more than 30% of moisturizing ingredients & oil for vibrant lips
Point 3. Juicy Translucent Colors
Layerable juicy colors that flatter the skin tone
Full cover: Apply on the entire lips along the lip line to express full coverage lips
Gradation: Gently tap on the center of the lips and blend outwands for natural gradient
01 Pure Coral
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, TITANIUM DIOXIDE (CI 77891), CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, YELLOW 6 (CI 15985), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SORBITAN ISOSTEARATE, TOCOPHEROL, DEHYDROACETIC ACID, RED 33 (CI 17200), SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, BLUE 1 (CI 42090), RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
02 Mellow Pink
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, TITANIUM DIOXIDE (CI 77891), COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, YELLOW 6 (CI 15985), SORBITAN ISOSTEARATE, RED 33 (CI 17200), TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, BLUE 1 (CI 42090), RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
03 Dewy Fig
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, TITANIUM DIOXIDE (CI 77891), COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, YELLOW 6 (CI 15985), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SORBITAN ISOSTEARATE, RED 33 (CI 17200), TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, BLUE 1 (CI 42090), RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
04 Chilling Red
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, YELLOW 6 (CI 15985), RED 33 (CI 17200), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SORBITAN ISOSTEARATE, TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, BLUE 1 (CI 42090), RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
05 Mauvement
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, TITANIUM DIOXIDE (CI 77891), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, YELLOW 6 (CI 15985), SORBITAN ISOSTEARATE, TOCOPHEROL, RED 33 (CI 17200), DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, BLUE 1 (CI 42090), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
06 Peach Blended
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, YELLOW 6 (CI 15985), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SORBITAN ISOSTEARATE, TITANIUM DIOXIDE (CI 77891), TOCOPHEROL, DEHYDROACETIC ACID, RED 28 (CI 45410), SODIUM PHYTATE, YELLOW 5 (CI 19140), POLYACRYLATE-13, RED 33 (CI 17200), FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
07 Cold Fuchsia
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, POLYAMIDE-8, DIISOSTEARYL MALATE, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, GLYCERIN, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, TITANIUM DIOXIDE (CI 77891), CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, RED 28 (CI 45410), YELLOW 6 (CI 15985), SORBITAN ISOSTEARATE, RED 33 (CI 17200), TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
08 Red Sangria
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, POLYBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, DIISOSTEARYL MALATE, POLYAMIDE-8, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, POLYGLYCERIN-3, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., GLYCERIN, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, RED 33 (CI 17200), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, YELLOW 6 (CI 15985), SORBITAN ISOSTEARATE, TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, BLUE 1 (CI 42090), PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
09 Litchi Beige
WATER / AQUA / EAU, TRIMETHYLSILOXYPHENYL DIMETHICONE, OCTYLDODECANOL, POLYBUTENE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, DIISOSTEARYL MALATE, POLYAMIDE-8, POLYSORBATE 60, BUTYLENE GLYCOL, CETYL ALCOHOL, POLYGLYCERIN-3, SORBITAN SESQUIOLEATE, ALCOHOL DENAT., GLYCERIN, CALCIUM TITANIUM BOROSILICATE, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, TITANIUM DIOXIDE (CI 77891), COCO-CAPRYLATE/CAPRATE, 1,2-HEXANEDIOL, CASTOR OIL/IPDI COPOLYMER, CAPRYLYL GLYCOL, CAPRYLIC/CAPRIC/SUCCINIC TRIGLYCERIDE, YELLOW 6 (CI 15985), ETHYLHEXYLGLYCERIN, CAPRYLIC/CAPRIC TRIGLYCERIDE, SORBITAN ISOSTEARATE, TOCOPHEROL, DEHYDROACETIC ACID, SODIUM PHYTATE, RED 33 (CI 17200), POLYACRYLATE-13, FRAGRANCE / PARFUM, POLYISOBUTENE, HYDROLYZED HYALURONIC ACID, RED 28 (CI 45410), BLUE 1 (CI 42090), TIN OXIDE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, POLYSORBATE 20, RUBUS IDAEUS (RASPBERRY) LEAF EXTRACT
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
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Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
