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🏅100% Authentic Products
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🏅100% Authentic Products
🎁200+ K-Beauty Brands
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🏅100% Authentic Products
🎁200+ K-Beauty Brands
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🏅100% Authentic Products
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🏅100% Authentic Products
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🏅100% Authentic Products
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🏅100% Authentic Products
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Todos los tipos
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
diffuser
essence
eye brow
eye cream
eye patch
eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
food
foundation
free
hair ampoule
hair essence/oil
hair mask
hair spray
hair treatment
hand/foot care
highlighter/contour
lip balm
lip essence/oil
lip gloss
lip mask
lip plumper
lip stick
lip tint
lotion
makeup remover
mascara
mist
modeling mask
multi balm/balm stick
neck care
nose mask
patch
peeling gel
peeling pad
powder
primer
serum
set
shampoo
sheet mask
sleeping/wrapping mask
spot treatment
sun cushion
sun stick
sunscreen
tone-up sunscreen
toner
toner pad
tool & accesaries
wash off mask
EYECANDY
• The EYECANDY Hairbrush is a product that comes from a patented Korean brush brand that has been sold in over 1,500 stores nationwide since its launch in 2014. The product is the number one brush when it comes to K-beauty as it has been recognized by consumers as being able to compete with imported brands.
• The EYECANDY Hairbrush is a product that harmonizes the functional effects of the patented Korean rainbow S-shaped teeth design with the practical and aesthetic effects of the overall design of the actual brush.
• Except for the plastic injection, the rest of the process is carried out 100% by hand, from attaching each tooth one at a time to the final packaging, making our brush a handmade product.
• The safety of the product has been secured by passing a non-detection test for four major heavy metals and formaldehyde. The product can safely be used by customers of all ages, from children to the elderly.
* Features of S-Shaped Teeth
• The S-shaped teeth work as though soft waves are wrapping around your hair. Unlike brushes that have regular straight teeth, the S-shaped teeth have a curved surface that goes between the strands of hair to create space for air to enter and exit.
• This allows for air to be naturally introduced into the space, which completely widens the gap in all directions (up, down, left, and right) between each strand of hair.
• This process is the decisive difference when it comes to S-shaped teeth that come with numerous advantages.





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• The EYECANDY Hairbrush is a product that comes from a patented Korean brush brand that has been sold in over 1,500 stores nationwide since its launch in 2014. The product is the number one brush when it comes to K-beauty as it has been recognized by consumers as being able to compete with imported brands.
• The EYECANDY Hairbrush is a product that harmonizes the functional effects of the patented Korean rainbow S-shaped teeth design with the practical and aesthetic effects of the overall design of the actual brush.
• Except for the plastic injection, the rest of the process is carried out 100% by hand, from attaching each tooth one at a time to the final packaging, making our brush a handmade product.
• The safety of the product has been secured by passing a non-detection test for four major heavy metals and formaldehyde. The product can safely be used by customers of all ages, from children to the elderly.
* Features of S-Shaped Teeth
• The S-shaped teeth work as though soft waves are wrapping around your hair. Unlike brushes that have regular straight teeth, the S-shaped teeth have a curved surface that goes between the strands of hair to create space for air to enter and exit.
• This allows for air to be naturally introduced into the space, which completely widens the gap in all directions (up, down, left, and right) between each strand of hair.
• This process is the decisive difference when it comes to S-shaped teeth that come with numerous advantages.





Brush or style hair as required. To add extra volume hang head upside down and brush hair from the roots several times.
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
GET TO KNOW US
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
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