Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
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Purito Seoul

A gentle, barrier-focused moisturizing routine designed to deeply hydrate, soothe sensitivity, and reinforce the skin’s natural defense system.
A repairing cream formulated with Panthenol and Korean Damyang Bamboo Extract to strengthen a weakened skin barrier while delivering long-lasting hydration and a healthy glow.
With 100,000 ppm Panthenol, the formula helps reduce moisture loss, improve hydration levels, and seal moisture quickly for resilient, comfortable skin. Bamboo extract supports barrier reinforcement and moisture retention, while Squalane boosts hydration and leaves the skin soft and radiant.
Dermatologically tested, hypoallergenic, vegan, cruelty-free, and free from synthetic fragrance—gentle enough for sensitive skin.
A refreshing gel cream infused with 77% Avena Sativa (Oat) Seed Water to instantly soothe and hydrate dry, sensitive, or irritated skin.
The lightweight, clear gel texture absorbs quickly without stickiness, delivering deep moisture and a fresh finish.
Oat and Panthenol work together to calm stressed skin and reinforce the moisture barrier, while Squalane helps lock in hydration, improve elasticity, and soften dehydration lines.
Beta-Glucan provides calming, humectant, and antioxidant benefits to smooth skin texture and protect against environmental stressors.
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A gentle, barrier-focused moisturizing routine designed to deeply hydrate, soothe sensitivity, and reinforce the skin’s natural defense system.
A repairing cream formulated with Panthenol and Korean Damyang Bamboo Extract to strengthen a weakened skin barrier while delivering long-lasting hydration and a healthy glow.
With 100,000 ppm Panthenol, the formula helps reduce moisture loss, improve hydration levels, and seal moisture quickly for resilient, comfortable skin. Bamboo extract supports barrier reinforcement and moisture retention, while Squalane boosts hydration and leaves the skin soft and radiant.
Dermatologically tested, hypoallergenic, vegan, cruelty-free, and free from synthetic fragrance—gentle enough for sensitive skin.
A refreshing gel cream infused with 77% Avena Sativa (Oat) Seed Water to instantly soothe and hydrate dry, sensitive, or irritated skin.
The lightweight, clear gel texture absorbs quickly without stickiness, delivering deep moisture and a fresh finish.
Oat and Panthenol work together to calm stressed skin and reinforce the moisture barrier, while Squalane helps lock in hydration, improve elasticity, and soften dehydration lines.
Beta-Glucan provides calming, humectant, and antioxidant benefits to smooth skin texture and protect against environmental stressors.
Take a moderate amount of product into the skin for instant hydration.
Water, Panthenol, Squalane, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Bambusa Vulgaris Extract, Hydrolyzed Jojoba Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydroxyacetophenone, Tromethamine, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA, Sodium Hyaluronate, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Copper Tripeptide-1
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
GET TO KNOW US
STORE HOURS
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
