Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
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Beauty of Joseon
This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.
Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.
Renewal : Enhanced soothing and moisturization effects
30% mugwort extract was added to enhance Calming Serum’s soothing effect.
The amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.
The new formula further enhances the moisturizing and soothing effects of the original version.
Green tea 50%
'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.
Mugwort 30%
Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.
Panthenol (Vitamin B5) 5%
As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated
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This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.
Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.
Renewal : Enhanced soothing and moisturization effects
30% mugwort extract was added to enhance Calming Serum’s soothing effect.
The amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.
The new formula further enhances the moisturizing and soothing effects of the original version.
Green tea 50%
'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.
Mugwort 30%
Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.
Panthenol (Vitamin B5) 5%
As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated
Apply 2-3 drops of serum onto the skin and pat gently to help absorption.
Camellia Sinensis Leaf Water (50.9%), Artemisia Capillaris Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-hexanediol, Methylpropanediol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Japonica Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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Feels soothing on the skin after cleansing. Plays nicely under SPF and doesn’t pill up, so it’s also suitable for daytime use. Another wonderful product from Beauty of Joseon!
Feels very fresh and moisturizing
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
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Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
