Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
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Todos los tipos
Primer
Serum
ampoule
bb/cc cream
beauty device
blusher
body exfoliator/patch
body moisturizer
body wash
box
cleansing balm
cleansing foam
cleansing gel
cleansing milk
cleansing oil
cleansing pad
cleansing powder
cleansing tissue
cleansing water
concealer
cream
cushion
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eye brow
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eye shadow
eyelash serum
eyelashes
eyeliner
face exfoliator
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lip mask
lip plumper
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multi balm/balm stick
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Purito Seoul

A gentle, barrier-focused skincare routine designed to cleanse, soothe, and deeply hydrate sensitive skin while strengthening the skin barrier.
A rich yet breathable cream formulated with Panthenol and Korean Damyang Bamboo to repair and reinforce the damaged skin barrier while delivering long-lasting hydration and a healthy glow.
Containing 100,000 ppm Panthenol, the formula helps reduce moisture loss and strengthen the barrier, with clinically measured improvements in hydration retention and fast-acting moisture sealing. Bamboo extract mimics the skin’s natural moisture balance, while Squalane enhances overall hydration.
Sensitive skin suitability and hypoallergenic tests completed. Vegan-approved, cruelty-free, and free from synthetic fragrance.
A fast-acting soothing serum that delivers immediate relief from irritation and redness, even after a single application.
Formulated with Korean Centella Asiatica, Allantoin, and Peptides to calm stressed skin, refine texture, and support elasticity while protecting against external stressors. Clinically tested to soothe skin by 22% within 10 seconds of one-time use.
Lightweight watery gel texture with a subtle cooling sensation and a fresh, glowy jelly-like finish. Dermatologist-tested, hypoallergenic, and suitable for sensitive skin. Vegan and fragrance-free.
A gentle, low-pH cleanser infused with Panthenol and Korean Damyang Bamboo to cleanse without stripping, while supporting the skin barrier and maintaining moisture balance.
Provides a 212.76% moisture boost compared to water alone, leaving skin comfortably hydrated and refreshed after cleansing. Bamboo extract and Panthenol help reinforce the barrier, while Allantoin improves skin texture.
Hypoallergenic and sensitive-skin tested. Vegan-approved, cruelty-free, and free from synthetic fragrance.
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A gentle, barrier-focused skincare routine designed to cleanse, soothe, and deeply hydrate sensitive skin while strengthening the skin barrier.
A rich yet breathable cream formulated with Panthenol and Korean Damyang Bamboo to repair and reinforce the damaged skin barrier while delivering long-lasting hydration and a healthy glow.
Containing 100,000 ppm Panthenol, the formula helps reduce moisture loss and strengthen the barrier, with clinically measured improvements in hydration retention and fast-acting moisture sealing. Bamboo extract mimics the skin’s natural moisture balance, while Squalane enhances overall hydration.
Sensitive skin suitability and hypoallergenic tests completed. Vegan-approved, cruelty-free, and free from synthetic fragrance.
A fast-acting soothing serum that delivers immediate relief from irritation and redness, even after a single application.
Formulated with Korean Centella Asiatica, Allantoin, and Peptides to calm stressed skin, refine texture, and support elasticity while protecting against external stressors. Clinically tested to soothe skin by 22% within 10 seconds of one-time use.
Lightweight watery gel texture with a subtle cooling sensation and a fresh, glowy jelly-like finish. Dermatologist-tested, hypoallergenic, and suitable for sensitive skin. Vegan and fragrance-free.
A gentle, low-pH cleanser infused with Panthenol and Korean Damyang Bamboo to cleanse without stripping, while supporting the skin barrier and maintaining moisture balance.
Provides a 212.76% moisture boost compared to water alone, leaving skin comfortably hydrated and refreshed after cleansing. Bamboo extract and Panthenol help reinforce the barrier, while Allantoin improves skin texture.
Hypoallergenic and sensitive-skin tested. Vegan-approved, cruelty-free, and free from synthetic fragrance.
Take a moderate amount of product into the skin for instant hydration.
Water, Panthenol, Squalane, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Bambusa Vulgaris Extract, Hydrolyzed Jojoba Esters, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ammonium Acryloyldimethyltaurate/VP Copolymer, Hydroxyacetophenone, Tromethamine, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Xanthan Gum, Disodium EDTA, Sodium Hyaluronate, Madecassoside, Asiaticoside, Asiatic Acid, Madecassic Acid, Copper Tripeptide-1
* Please note that ingredients may vary by product version or option. Be sure to check the full ingredient list on the packaging before use.
Returns must be requested within 15 business days of receipt and items must be unused and unopened in their original packaging. Return shipping costs and a 25% restocking fee apply.
*If you’d like to request a return, please use our website’s chatbot.
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I absolutely love Purito products, especially when there are good deals! Moida is so great for always having a lot of reasonable fun bundle deals. I love everything in this set. The serum is great at reducing redness. The moisturizer is great for sensitive skin.
If you have not tried Purito this box is the perfect opportunity to! I have tried the serum long before this box came out and I reach out for the Purito serum more than I’d like to admit 😅It just calms down the skin instantly and is one of my must use products when I’ve been too harsh with my skin barrier. This box also contains a cleanser and cream. I haven’t tried the cleanser before this box but I have tried the cream. The cream is a nice light calming cream without flaring extra new acne (and as someone who’s acne prone that is appreciated). The contents of this box are a beautiful harmonious symphony to a stressed skin barrier when you still want to use skincare. Of course not everything will work for everyone but I think everything in this box is a good safe bet worth trying out :) Thank You Moida! I recommend.
TL;DR: Perfect starter set for Purito! Serum calms instantly, cream is light + acne-friendly, and the whole box supports a stressed skin barrier beautifully.
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WE ARE MOIDA!
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
MOIDA means 'to gather' or 'to come together' in Korean, capturing our mission to bring people closer through the joy of K-beauty.
Whether you’re new to Korean beauty or a longtime fan, MOIDA is where people and great products unite, making it easier than ever to find the skincare and beauty products that fit you best.
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Chatbot:
Monday - Friday: 9:00 am to 5:00 pm KST.
*Closed on weekends and national holidays*
Will definitely be part of my skincare routine from now on.
Will definitely be part of my skincare routine from now on.
Very soft and matte, love this.
Es muy mentoso un poquito y mezclar con otro shampoo pero es perfecto 👌 💕 😌
