• A watery serum enriched with 10% Niacinamide and 4% Tranexamic Acid to target at stubborn dark spots and hyperpigmentation by helping to reduce discoloration.
• Infused with 2% Arbutin to help correct uneven skin tone by limiting Melanin production.
• A lightweight texture without stickiness.

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POWERFUL PIGMENTATION CARE
Advanced Korean skincare with 20% Niacinamide, Glutathione, and TXA to visibly reduce pigmentation and even skin tone for a clearer, more radiant complexion in just 2 weeks of consistent daily use.

CLINICALLY PROVEN RESULTS
Dermatologically tested formula delivers -27.7% reduction in hyperpigmentation and -20% in redness after 2 weeks.
100% user satisfaction with smoother, clearer skin and a more even skin tone.

TRIPLE CENTELLA COMPLEX
Features Asiaticoside, Madecassic Acid, and Asiatic Acid to calm visible redness, soothe irritated skin, and strengthen the skin barrier for enhanced comfort and improved skin health.

GENTLE FAST-ABSORBING FORMULA
Non-sticky, lightweight serum with Hyaluronic Acid for hydration.
Suitable for both day and night use with a gentle formula that absorbs quickly without leaving residue on the skin.

EASY APPLICATION ROUTINE
After cleansing and toning, apply a few drops evenly across the face, gently pat until absorbed, then follow with moisturizer.
Use AM and PM daily for optimal results. Safe for sensitive skin types.

Dr.Althea’s Vitamin C Boosting Serum is a vegan, daily care vitamin C serum that helps to improve the skin tone and restore the skin’s natural glow. This serum is made of 20% Vita boosting complex which is a combination of 9 types of vitamins and Hyppophae Rhamnoides Fruit Extract, to deliver a high level of Vitamin C to the skin, without causing any irritation.

Our 20% Boosting Complex contains Hyppophae Rhamnoides Fruit Extract which contains more Than 3.2 times the Vitamin C of lemons and also contains 45,000ppm of skin brightening ingredients (3-O_Ethylascorbic Acid, D-Panthenol, Niacinamide) to suppress melanin pigmentation and improve skin blemishes.

Containing EWG Green Grade Ingredients, this Vegan formulated product is safe to use on sensitive skin, without causing irritation.  

Free gifts are available only for orders made on our website or app. 
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Glow with Confidence – 5% Niacinamide Serum

A brightening serum powered by 5% Niacinamide to visibly correct dark spots and improve uneven skin tone. Infused with plant-derived Squalane, it locks in moisture to keep your skin glowing, hydrated, and healthy wherever you go.

Designed to Inspire Radiance from Within

Created to boost confidence and bring joy to your skincare routine, this serum helps you love your bare skin again. Each drop delivers visible improvement—brightening dull areas, fading dark spots, and soothing rough or irritated skin—so you can see the glow and feel it too.

Clean & Gentle Formula You Can Trust

• Cruelty-free and vegan-friendly
• Free from artificial colors, mineral oil, fragrances, and parabens
• Made only with EWG Green Grade ingredients for a safe, minimal formulation

Nature-Powered Brightening Complex

Enriched with 6 botanical extracts including Calendula, Papaya Fruit, and Sea Buckthorn Fruit, this formula works in harmony with Rice Bran Extract and Niacinamide to deliver antioxidant care and improved clarity.

Light Yet Nourishing Texture

Fast-absorbing, plant-based Squalane deeply nourishes the skin while leaving a soft, refreshing finish—ideal for both morning and night routines.

* The free gift isn’t showing in the cart because it’s bundled as a set.

The loss of protein, which provides elasticity to our skin's dermal layer, leads to a decrease in collagen and hyaluronic acid, resulting in wrinkles. We developed an eye serum designed to mitigate these wrinkles, combining ginseng extract and retinal.

From the outset, ginseng was our chosen base ingredient for this serum, as it's backed by multiple studies for its effectiveness in reducing wrinkles, thanks to its abundant saponin content.

We were keen on integrating Vitamin A with ginseng, specifically its two cosmetic forms, retinol and retinal. Our primary challenge was to balance ingredient stability while minimizing skin irritation. Hence, we incorporated 2% (active ingredient 0.02%) of liposome-stabilized retinal in our formula, allowing customers to experience retinal's effects firsthand.

Ginseng root extract 10%
In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water.
The rich saponin in ginseng helps quickly supply moisture to the skin and maintains it deep inside the skin for a long time to help create healthy skin.

Retinal Liposome 2%
Retinal is a vitamin A derivative and has long been used throughout skincare history to improve wrinkles.

When vitamin A is consumed through food, it undergoes metabolic processes that transform it in the order of retinol -> retinal -> retinoic acid. Retinal, which is converted directly to retinoic acid, works faster and more effectively on the skin than retinol, which must go through the process of becoming retinal.

We used a 'retinal liposome' that was stabilized by breaking the retinal into smaller elements and enclosing it in liposomes and then adding ingredients such as natural lipids and oils. In addition, we blend ingredients such as glycerin, niacinamide, and cholesterol together to create a more effective product.

Radiant Revelation: Unveil the beauty secrets of Joseon with the Glow Deep Serum, a meticulously crafted blend of rice and alpha-arbutin for unparalleled radiance. Address dark spots, discoloration, and acne scars with a powerful formula enriched with rice and alpha arbutin.
Korean Skincare Essential: Elevate your skincare routine with the Beauty of Joseon Glow Deep Serum, a commitment to timeless k-beauty secrets that unlocks the path to glowing, flawless skin.
Key Ingredients: Rice Water 68%: Moisturizing, hydration and glowing. Alpha-Albutin 2%: Radiance, dark spots, skin protection and pigmentation. Niacinamide: Skin tone, skin barrier and acne care.
Deep Hydration, Rice Bran: Rice bran water moisturizes, enhances suppleness. Experience intense hydration alongside pigmentation correction for ultimate skin health.
Tackle Skin Concerns: Suited for all skin types, even sensitive. Tackle uneven tone, dark spots, and dryness. Reveal luminosity and confidence in your skin's journey.

Rice bran water 68%
Rice has played a very important role as a staple food and skin care ingredient in Korean history.
In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.

Alpha-Arbutin 2%
Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.

This serum is made for skin that has lost its vitality.
It contains 'ginseng', which has been used as an important herbal ingredient for a long time, and 3% ‘snail secretion filtrate', which creates the best synergy for skin elasticity.

Revitalize Your Skin: Beauty of Joseon Revive Serum Ginseng+Snail Mucin combines snail mucin and ginseng for a powerful skincare experience.
Youthful Radiance: Address acne scar and achieve deep hydration with this serum, leaving your skin plump and visibly youthful.
Versatile Skincare: Snail mucin, ginseng and peptide-rich formula care the skin's barrier, making it suitable for dry, acne-prone skin. Corrects dark spots for an even complexion.
Great Gift: Perfect for grand parents, moms, dads, girlfriends and boyfriends as a birthday gift and event for special occasions. Present your loved ones with this ginseng cleansing oil korean skincare.

Ginseng root water 63%
In Donguibogam, a Korean herbal medicine book, ginseng was used as an important oriental medicine and recorded as 'Shincho', meaning herb from the gods. Hwang Jini, known as the most beautiful woman in the Joseon Dynasty, used a ginseng decoction as a bath water. The rich saponin contained in ginseng helps to quickly supply moisture to the skin and maintain it deep inside the skin for a long time to help create healthy skin.

Snail mucin 3%

The content is doubled compared to the existing product with 4% niacinamide! The strengthened ingredient content effectively manages blemishes to skin tone.

Benifits

- Light gel-type serum for brightening and moisturization with non-sticky formulation
- Hyalu-Cica formula calms and moisturizes dry and sensitive skin
- 5 layers of hyaluronic acid absorbs deeply into skin to provide long-lasting moisturization
- Niacinamide and adenosine brighten the skin while fading out wrinkles by energizing the skin's surface
- Hedera Helix (Ivy) Leaf Extract vitalizes dull skin to be soft and moisturized
- A serum especially designed for dehydrated, dry and sensitive skin type.
- Contains 5 kinds of Hyaluronic Acid and Ceramide that help boost skin's moisture level.
- Rich Centella Asiatica Extract from Madagascar relieves skin discomfort and leaves your skin calm.

This serum is infused with five types of hyaluronic acid and cica from Madagascar to moisturize and calm the skin. Nano-sized ceramides prevent moisture evaporation, while niacinamide and adenosine deliver brightening and anti-aging effects.

Texture: Non-sticky, lightweight hydrating serum with a watery gel texture that instantly boosts moisture and leaves the skin refreshed.

• An intensive Vitamin ampoule that brightens skin and reduces the appearance of hyperpigmentation.
• Contains whitening properties.
• Features Glutathione, which evens your skin tone and helps with anti-oxidizing.
• Includes Niacinamide to moisturize your skin for a healthy complexion.
• Special spot care with Vitamin + Glutathione
• Multi Vitamin for removing big marks to small spot concerns
• Highly enriched brightening ingredients for glow, clean skin
• Completed skin irritation test (irritation rate 0.0 with Panthenol)
• Targets for Blemish and spot, Hyperpigmentation, Uneven skin tone, Dull skin

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AXIS-Y Vegan Collagen Eye Serum is your Ultimate Solution to Combat Wrinkles, Puffiness, and Dark Circles.

This eye serum not only addresses fine lines, puffiness, and dark circles but also stands out with its exceptionally nourishing and highly absorbent formula. Ideal for the thin, sensitive skin around the eyes, our eye serum ensures deep penetration and hydration, thanks to advanced formulation technology specifically designed to boost skin absorption.

It also features a unique CoolTouch Eye Applicator, specifically designed for the gentle care of the eye region.

AXIS-Y has curated exclusive bundles to maximize the results of our Vegan Collagen Eye Serum.

- This Vegan Collagen Eye Serum provides a comprehensive eye care to improve the appeareance of eye wrinkles, eyebags, dark circles and swelling.
- With Vegan Collagen and 5-Peptide Complex, it improves skin elasticity.
Triple Hyaluronic Acid, Sunflower Seed Oil and Jojoba Seed Oil supply moisture to the dry skin.
- Infused with three Vitamin C-rich Fruit Extracts (Green Apple, Green Plum and Green Grape), it addresses the uneven skin tone around the eyes.
- Opaque white color moisturizing serum can be absorbed into the skin smoothly and will not leave greasiness on skin afterwards.
- Proven to be a vegan and non-irritative product, it is sensitive skin friendly.

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MOIDA K-Beauty Store(@moida.official)님의 공유 게시물

- A soothing serum formulated with 10% of Azelaic Acid that helps soothe irriated skin due to dryness.
- Features Hyaluronic Acid that delivers longlasting hydration to the skin, and Anua Gentle - Calming Complex™ that helps soothe skin with ingredients such as Blue Tansy Oila and Green Tea Leaf Water.
- The natural green color of the serum is derived from ingredients such as Aloe and 7 types of Cica.
- Clinical test completed for helping to soothe skin redness caused by dryness.

- An anti-aging booster formulated with 0.1% of pure Retinol and 3% of MATRIXYL® 3000 that help enhance skin elasticity to prevent the appearance of wrinkles and fine lines.
- Features 20,250 A-Shot™, a fine particle that helps stimulate dull skin and aid absorption of active ingredients.
- Provides deep hydration to the skin with 1% of Vitamin B5 Panthenol.
- The highly concentrated texture leaves the skin a bouncy finish.

This serum is formulated to alleviate skin discomfort caused by UV exposure and other external stressors.

Our chosen base ingredients are green tea, a renowned antioxidant, and mugwort, a herb acclaimed for its skin-soothing properties. Together, green tea and mugwort hydrate and calm the skin, while panthenol creates a moisture shield, preventing further irritation.

Renewal : Enhanced soothing and moisturization effects

30% mugwort extract was added to enhance Calming Serum’s soothing effect.
The amount of panthenol, which protects the skin from external stimuli, has been increased from 2% to 5% for enhanced moisturization and moisture barrier care.
The new formula further enhances the moisturizing and soothing effects of the original version.

Green tea 50%
'Donguibogan', a traditional medical record in Joseon, records that greean tea keeps the head and eyes clear, and refreshes the energy. EGCG, which is main component of green tea leaf, helps soothe skin damaged by UV rays.

Mugwort 30%
Mugwort has been a very important ingredient throughout the history of oriental medicine. It has a warm nature, so when consumed as tea or food, it facilitates metabolism. As a skin care ingredient, mugwort provides moisture and helps to soothe skin.

Panthenol (Vitamin B5) 5%
As a well-known moisturizing ingredient, Panthenol is converted into vitamin B5 when absorbed into the skin. It binds strongly to moisture and prevents moisture from escaping, effectively keeping the skin hydrated

Free gifts are available only for orders made on our website or app. 
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Introducing our 10% Azelaic Serum, a powerful formula that helps to brighten and even out the skin tone while reducing the appearance of blemishes and fine lines. This serum is perfect for those with acne-prone or hyperpigmented skin and is suitable for all skin types.

Our serum contains a potent blend of Centella Asiatica Extract, Azelaic acid, and Niacinamide, which work together to reduce inflammation and soothe irritated skin. The addition of Snail Secretion Filtrate helps to hydrate and promote collagen production, while Lactic Acid gently exfoliates and improves skin texture.

We have formulated our serum to be free of parabens, sulfates, and artificial fragrances, so you can feel confident that you are using a safe and effective product. With continued use, our 10% Azelaic Serum will leave your skin looking radiant, clear, and healthy.

Miracle serum contains high-content tea tree water extract (10,000 ppm) to control sebum and care for pores, 14.5% Asiatic Pennywort extract for soothing, strengthening skin barrier and trouble marks care. pH5.5 sub-acidity serum prevents trouble. Free of 20 types of artificial ingredients and contains patent ingredient Multi-X Bsasm Plus (Skin protecting ingredient)

Size: 1.69 fl.oz / 50ml